Wednesday, September 14

HVW8: Float Like a Butterfly, Sting Like a B-boy

If you like a groove with a view, HVW8 will let you have it Chris Tucker-style: just knock you the f*** out!

Pronounced heavyweight, HVW8 is a next-level collective of visual and music artists on a mission to give Party People what they want, and then some. How so? Well, it's like this y'all: HVW8's various DJs and producers and lyricists give you a funky beat down from one corner of a venue. In another, the original crew of three thrash upon a canvas -- live painting fine art like this bad thriller hear:

Earlier this year, the more aurally-driven part of this Montreal-bred clique released the electro-soul album Music Is My Art on the Ubiquity label. Many of the tracks feature a cross-section of worldwide talent, proving these cats aim to turn fans every which way but loose.

All together, HVW8 has toured/exhibited throughout Canada, the United States, England, Puerto Rico and Japan, creating live art pieces in concert with heavy-hitter musicians and DJs such as Jazzanova, Afrika Bambaataa, Gilles Peterson, The Herbaliser, Roots Manuva and Osunlade.

Currently with mixed-use studios in Montreal and L.A., HVW8 originally focused on star-studded works. However, last year's "Political Minded" exhibition tour marked the unveiling of more conscientious pieces. And it seems the deeper they've dug, the more fertile their fusion fruit, with a list of commercial art credits now boasting these big bruiser brands:

* Absolut Vodka (Sweden, agency: ChiatDay - USA)

* Aesthetic Skatebaords (USA)

* And 1 basketball (USA, agency: Crispin Porter + Bogusky)

* Beams International (Japan)

* Diesel Jeans (Italy)

* Giant Step (USA)

* Interscope Records (USA)

* Levi Strauss (USA)

* Ninja Tune Recordings (UK/Canada)

* Sony music (USA/Japan)

* Virgin Records (UK)

Want more of HVW8's multi-media performance smack-down? Just grab a shot of vodka and trip this way:

HVW8 Production House

Straight No Chaser UK

Clicks to Miles Davis catalog, but explore as you like


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