Wednesday, October 5

Jay-Z in Fortune magazine

Not to be upstaged by his R&B paramour, Beyonce, rap mogul Shawn Carter gets a major magazine cover of his own: Fortune. Reporter Nadira Hira was given the immense honor of free range to Hova's corporate life for several weeks. Here's a sample of the killer, two-part, upcoming story she filed, titled America's Hippest CEO:

"The fans are loving it. On a warm Sunday evening in June, one of hip-hop’s hottest stars, Kanye West, is spitting rhymes for 50,000 fans at Giants Stadium in East Rutherford, N.J. West is a bona fide superstar: three Grammys for his first album, millions in sales, a Time cover in the works. But all of a sudden, the crowd turns away from him. A single figure has run onto the stage, prompting such a deafening roar that West is forced to stop and join the adulation, leading the crowd in a chant of “Hova! Hova!”—shorthand for J-Hova, the latest self-styled nickname of the rapper Jay-Z. Though West is the headliner, it is Jay-Z who steals the show.

The next morning at 9:30 a.m., at the Midtown Manhattan offices of Def Jam Recordings, which distributes Kanye West’s music, Jay-Z’s weekend appearance is all the buzz. Two dozen staffers, gathered for their weekly meeting in the 28th-floor conference room, gossip about the god-worship. Yet when their boss strides in, fresh from his regular 8 a.m. briefing, he calmly rifles through the agenda—planning, budgets, promotional deals—ignoring the Giants Stadium frenzy. Which is a little odd, given that the boss is a man named Shawn Carter—better known as Jay-Z himself. Welcome to the year’s most intriguing corner-office experiment..."

A producer-friend and I were discussing The Game recently, when he commented that "rap music is the new basketball," the stairway to super-stardom that many young men dream of climbing. If this is true, then Jay-Z parallels Michael Jordan on several levels. To quote his insight from the remix of Diamonds Are Forever: I ain't a businessman, I'm a business, man.

To that truism, high fives everywhere slap hard and high.

Link: Rapping with Jay-Z: 'Life Is the Bridge of a Song'

Clicks to Miles Davis catalog, but explore as you like


Anonymous Rapsody said...

I'm confused. Is the Jay-Z issue actually out yet? I had my nephew look for it on the weekend and he came back home without it. Maybe Walgreen's had sold out of it already??

3:05 PM  
Anonymous Kandi said...


you can just read the jay-z article on line. save your $5 or whatever. it's one of the best articles i can remember reading from jay.

2:03 PM  

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